Jessica Loredo

Dec 2, 2022

Summary: Bringing engagement and focus to the student experience

This case study covers the journey of an exciting opportunity with a well-known EdTech brand. In short, they wanted to elevate the user experience for their learner platform. As a content-first company they have a robust content library. However, they had recently entered the EdTech industry, so their learning platform was still in its infancy.

I used over 10 different user experience activities to help me solve problems and find solutions in my design process for this case study which I explain further below. Some of the activities I used were design workshops (empathy mapping, pain points mapping, and crazy 8s), low-fi and hi-fi wireframing, prioritization matrix, and prototyping and analyzing usability study feedback.

The feedback from the field was that students struggled to know where they were supposed to go, how to find meaningful or fun content, and the overall purpose of the platform. The interface itself felt dated and geared towards an adult audience rather than developmentally appropriate for any particular grade (or grade band). I worked closely with a team of developers, product managers, and subject-matter experts to craft a new experience that had educators and students excited for the new school year and resulted in an increase in usage and return visits! Read more below.

Core Problem:

Students need a simpler, focused, and more engaging platform to access assignments and explore new and exciting content.

UX Activities

Persona Writing, Competitive Analysis, Journey Mapping, Heuristic Evaluation, Design Workshop, Problem Statement Writing, Prioritization Matrix, IA, Wireframing, UI Design, Protoyping in Figma, Usability Test Plan Writing and interpertation of data

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Key Problems: Usability, Engagement, and Usage

Often, defining the problem is the most difficult part of the process. It gets skimmed over due to time constraints which can lead to designers jumping straight into the solution phase. Understanding the problem space is a big part of my design process (and the most impactful). Here are some early questions that I sought to solve throughout my process.